Microsoft – Nokia merger set for $7.2 bn

Microsoft is set to buy Nokia’s smartphone unit for $7.2bn in a bid to strengthen its position against Apple and Google. The merger follows Microsoft’s $900 million write-off for unsold Windows Surface tablets and has been panned by analysts as a doomed move for the cell phone manufacturer to gain market share.

Once dominant in the mobile phone sector, Nokia has been in decline since the explosive rise of the Android and IPhone smartphones.  Nokia attempted to regain its relevance by introducing its Lumia with a Microsoft Windows operating system, however in the two years since it has hit the market Nokia has only managed to garner 3.5% of the smartphone market.

 

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